The Heat Is On
The season brings about the rains and the monsoons but at OUR HOME, the stores are flaming hot for the whole month of July as it coincides with the month long clearance sale. Decked with Sale Signs all around, OUR HOME stores capture the red-letter sale month with our color theme – Flame. This presents an aesthetically more design friendly approach to highlight the heat of the sale season as the whole store gears up for big discounts and excellent shopper deals with just the right color to whet everyone’s shopping appetite.
The store opens and greets visitors with an eye-catching living room ensemble. A large L-shaped sectional sofa takes center stage as it anchors the whole setting in place. A pair of contemporary flame-colored wing chairs provides the accented color theme in just the right proportions as flame-colored pillows punctuate the sofa as accents. A side, center and console table in distressed grey finished is added to complement the wooden accent wall where a large mirror framed in the same distressed wood harmonizes as well. Flanking the wall, draperies in tropical prints and patterns with flame and green accents subtly echo the theme. A pair of lamps with grey shades and crystal bases adds a classy touch while accessories are carefully chosen to highlight and emphasize the “heat” as wooden candleholders with flame candles and floral tropical birds of paradise flowers are added to serve as accouterments.
Another interesting focal would be making use of a daybed in grey upholstered fabric fitted with flame, green and yellow beddings. The striking combination allows for a very striking contrast designed to grab the attention and catch the eye of shoppers again to highlight the sale season. Distressed wooded chest of drawers in ash grey act as bedside tables and adds a textured appeal. Solid flame-colored draperies add warmth and coziness to the setting with bright and vibrant orange floral settings complementing the look. A statement piece added to highlight the vignette would be the large square ottoman in – of course – flame colored upholstery.
The large and long window focal mirrors the tropical heat and the vibe of the entrance focal as printed tropical drapes provide a foil against the distressed wooden walls. The tropical colors of flame and green as seen in the drapes serve as inspiration now for creating the color palette for the rest of the settings. A stainless steel glass-topped table for six becomes the center focal. Surrounded by grey upholstered dining chairs the table is highlighted by a large floral centerpiece consisting of long stemmed calla lilies in deep orange. Living rooms settings for this area are made up of a combination of a three-seater and a two-seater sofa set in tufted ash grey fabric and an L-shaped sectional sofa donned in charcoal grey. Both sofas receive the flame treatment as throw pillows and accent chairs echo the color theme. Beds with padded headboards in grey complement the whole setting but this time grey and green beddings are used to deviate a little from the color palette with flame acting only as an accent in throw rugs. Artwork and art pieces are also carefully selected to achieve a holistic approach taking into account the color scheme and the tropical vibe. Center, side and console tables are in glass and steel to give off a sophisticated allure yet at the same time maintaining a comfortable and cozy ambiance. Lighting is kept simple with table lamps in white shades and clear glass bases as the settings gets a posh treatment through the addition of soft beige shag area rugs.
Sale signs in red punctuate the whole store, as July becomes the clearance sale month for OUR HOME. Despite that though, the store maintains its trendy and modern feel as flame complements the red and gives the store a cohesive look – vibrant, dynamic, attention grabbing, eye-catching – signaling the beginning of a month long season of great deals and excellent buys. With huge savings ready to be enjoyed, for the whole month of July, the heat is on at OUR HOME.